Social Media Marketing Senior Associate
AFRICAN LEADERSHIP UNIVERSITY
ABOUT THE ROLE The Digital Marketing Senior Associate is responsible for all ALU’s social media channels. The tasks range from strategy to execution, as well as reporting. You’re in charge of developing tactics, creating compelling campaigns, publishing frequently, and reviewing the analytics and performance of each campaign. The role reports to the Marketing Content Manager. RESPONSIBILITIES Social Media Develop and execute organic social media strategy that ladders up to overall communication and brand strategy, leading to increased fan engagement, followers, channel growth, customer acquisition, referral and traffic and ultimately revenue across all key social platforms. Story telling. Coordinate with the Brand Committee and the different ALU teams to be aware of all inspiring ALU stories and ensure an optimal storytelling approach. Own and maintain a tactical social media plan and calendar for all social media platforms, including writing, curating, and scheduling all posts from social accounts. Develop, manage, execute successful social media campaigns, liaise with marketing managers and product managers across the company ensuring social media coverage of new product launches, campaigns, new content, etc. Track, measure, and analyze performance of social content and campaigns. Provide timely...
Rwanda : Kigali Province
2023-12-11
Contact our recruitment agency in Rwanda