Marketing Manager
RADISSON HOTEL GROUP
Marketing General Input and set up of the hotel Marketing Activity Plan in consultation with the Area MarCom team and General Manager. Monitor trends in all relevant media to ensure brands and hotels are up to date with market and monitor competition activity in media Ensure close relationship with relevant media to ensure cost effective and creative ways to increase brand awareness and effective campaigns and activities. Online – Offline Local adaptation of Corporate, Area and Regional campaigns Identify potential outbound promotional opportunity together with ASO. Ensure a coherent brand message and tone of voice Deliver creative, innovative and effective advertising, collateral, sales tools for the hotel. Responsible to ensure all text content, imagery, videos on owned and 3rd party B2C and B2B channels are on brand and content scores are at 100% and regular self-audits are in place. Ensure all tools and systems available and recommended by RHG are used (mandatory and optional) Work closely with sister hotels in the city / country to increase synergies PR & Communications Develop and implement regional PR, digital communication and social media plan to promote the hotel and brand within the media market, in cooperation with the Area Support Office Serve as the liaison between Area Support Office and...
Zambia : Western
2022-08-13
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