Senior Media Planner & Buyer
FHI 360
Job Summary: SMC conducts multiple domestic public health communication and education campaigns that include a range of media. The Senior Media Planner & Buyer will lead the planning, execution, monitoring, tracking, and reporting for paid media campaigns within SMC, reporting up to a Program Director. This includes knowing the latest media buy/placement trends and tactics and providing strategic direction to increase campaign reach and engagement, particularly for SMC’s HIV communications portfolio. Responsibilities: Implements multi-million dollar ($1-$3M) paid digital media campaigns (on platforms such as Google, programmatic ad buying, search, display, digital radio, social, dating apps, etc.) using retargeting, hyper-targeting content based on epi data, and any other innovative strategies required. Oversees strategic media planning/placement and day-to-day management of media buy activities across task teams and for several special initiative priority audiences. Occasionally implements smaller-budget, traditional media buys (radio, out of home advertising, print, etc.). Coordinates media buy efforts with local partners to amplify and support community-level activities. Oversees the work of vendors, consultants, and others involved in implementing media activities. Oversees the development of evaluation...
Ghana : International
2023-09-18
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