Marketing and Sales Officer
BLUECREST UNIVERSITY COLLEGE
Job Title: Marketing and Sales Officer Company: BlueCrest College Location: Accra, Ghana Department: Admissions and Marketing Reports directly to (Line Manager): Director of Strategy Job Summary/Purpose: Responsible for managing all marketing activities of the company, including digital marketing strategies, external branding, internal collaterals to support student recruitment and ensure return on investment; Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. In addition, this role works across the University to develop strategies that broaden awareness/interest, increase applications, and drive matriculation/yield for programs. Duties and Responsibilities: Develop sales and marketing techniques to drive student recruitment, undertake research, operationalize and implement annual Marketing strategies and plans that align with the marketing objectives and strategies of the Institution. Work closely with the Recruitment & Admissions Department to achieve growth and hit enrolment target; Identify emerging markets and market shifts. Analyze marketing and sales metrics (conversion rates, web analytics, etc.); Assist with promotional events to attract leads and improve the unique brand positioning of the institution across all end-to-end communications....
Ghana : Greater Accra
2024-04-29
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