Digital Media Specialist
ESKER INC
What you’ll do: As a Digital Media Specialist, you will be responsible for initiating, executing, and reporting on digital marketing initiatives to drive awareness and demand generation within Esker’s target market. You will develop and execute Esker’s paid ads strategy, create and optimize landing page performance, and develop email programs to increase engagement with Esker’s brand. The ideal candidate is a problem-solver with hands-on experience executing digital campaigns across email, paid and social media ad platforms. You should have an in-depth understanding of digital media strategies and platforms, data analysis, and optimization. You are not only a planner and a doer, but a creative thinker with strong writing skills who is savvy at crafting channel-specific copy that’s personalized for your target audience. Sound like the opportunity you’ve been waiting for? Learn more below. Responsibilities: Paid Ads: Launch and manage paid ads across multiple platforms (Demandbase, Google, Social). Optimize digital ad copy, creative and audience targeting to improve rank and increase conversions. Create, manage and optimize digital ad campaigns for our suite of products, focused on but not limited to Google Ads, LinkedIn, and Facebook. Manage monthly budgets and optimize to conversion-focused KPIs (ROAS, CPA,...
Liberia : International
2022-08-15
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