Content Marketer
THE CONCEPT GROUP
We are looking for a Content Marketer DUTIES & RESPONSIBILITIES A) Content Marketing- Develop, integrate and oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to attract customers, drive sales, engagement, retention, leads and positive customer behavior.- Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results.- Leveraging market data to develop content themes / topics and execute a plan to develop our brand positioning and service offerings; supporting our point of view and educating customers, thus leading to a positive disposition in critical behavioral metrics.- Making sure the campaign meets the objectives while remaining within budget.- Measuring the results of marketing activity to inform future content marketing campaigns. B) SEO- Basic SEO understanding, content categorization and structure, content development, distribution and measurement; ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.- Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each...
Nigeria : Zamfara
2022-05-06
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