Consumer Planner and Research
WESTFIELD CONSULTING
¨Purpose of the Role To proactively provide a holistic, end-to-end view of the opportunities for growth in our market and to articulate from a culture, consumer, and shopper point of view how we go about addressing these opportunities. The position holder will lead the total business with ideas and insights that sell more. Summary of Role Responsible of the overall leadership for the various research needs to develop, commercialize, and evaluate to life Innovations projects. Actively shape the future pipeline, size the opportunities, and develop a clear and robust 5Ws for every Innovation project. Creating focus and ownership for shaping business’ future ambitions. Ensure Granular understanding of consumption and purchase behaviour by occasion, channel and outlet type- Who is consuming, What, Where, When and Why as well as providing Motivation and other drivers of behaviour by occasion & brand, e.g. equity, brand associations Key responsibilities and accountabilities Functional Skills Opportunity identification: Proactively defines and communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities. Build a detailed strategic understanding of the market, category and brands– their size, change over time and forecasts. Ability to...
Nigeria : Zamfara
2022-04-25
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