Digital Marketing Specialist
PACKAGO APP LIMITED
We are seeking a digital marketer to drive brand awareness and demand generation. The ideal candidate will not only be proficient in the fundamentals of inbound marketing, but have the ability to think strategically and create excellent customer journeys across email, social, and website channels. This role will primarily support B2B efforts for enterprise and mid-market companies, as well as work cross-functionally (Account Management, Sales, Product, and Operations) to execute on organizational goals and objectives. What You'll Be Doing Email Develop and iterate on nurture programs for target segments (by product, industry, etc.) that move prospects through the marketing and sales funnel leveraging PackaGo content Write, build, send, and report on single-send emails and drip campaigns Test subject lines and CTAs to improve performance, including A/B testing as appropriate Develop email personalization strategy to increase relevance and performance Social Create a social calendar (LinkedIn) that engages buyers across products and stages of the customer journey Curate relevant third-party content that compliments PackaGo's thought leadership Write, create, post, report on the performance of posts Work with the creative team to increase engagement of posts Web and SEO Create, publish and update landing...
Nigeria : Lagos
2022-07-22
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