Marketing Director
VISA
Job Description: Support the development of the go-to-market strategies and marketing plans including positioning, messaging, pricing, and distribution strategies for the products. Collaborating with cross-functional teams, including product management, sales, strategy, and marketing, to develop and execute integrated marketing campaigns that drive awareness, consideration, and adoption of Visa's products and solutions. Support the development and execution of product launch plans, including positioning, messaging, distribution strategies, and tracking key performance metrics to evaluate success. Identify and cultivate partnerships with influencers, media outlets and relevant organizations to maximize brand and product exposure. Organize, plan, and execute ground activation events and promotional activities to enhance brand visibility and drive customer acquisition. Develop sales enablement materials, including sales collateral, training materials, and presentations, to support the sales team in effectively communicating the value of Visa's products and services to clients and partners and to drive and adoption of our products. Manage external agencies to deliver high-quality marketing assets and campaigns and deliver a holistic approach that drives our business goals. Partner with global and regional teams...
Côte d’Ivoire : Abengourou - Abidjan - Aboisso - Adzopé - Agboville - Bondoukou - Bongouanou - Bouaflé - Bouaké - Bouna - Boundiali - Dabou - Daloa - Daoukro - Dimbokro - Divo - Duékoué - Ferkessédougou - Gagnoa - Guiglo - Katiola - Korhogo - Man - Mankono - Minignan - Odienné - San-Pédro - Sassandra - Séguéla - Soubré - Touba - Toumodi - Yamoussoukro
2024-03-09
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