Brand Manager
INTERNATIONAL STAFFING COMPANY
We recruit a Brand Manager. Missions: To define the strategic lines of development for their product line, as well as direct, coordinate and make up the preparation of the Marketing plan, in agreement with the company’s strategic plan and the guidelines of the Marketing management, to achieve the set economic objectives for the business line, analyzing and correcting the deviations that can occur. Result areas: To define, make up and coordinate the marketing plan for the product line, to achieve the set economic forecasts, performing and correcting the deviations that are being detected; To distribute and control the marketing budgets to ensure the biggest possible profit, guaranteeing, at all times, equal distribution of the economic items, and at the same time appropriate for their requirements; To coordinate the diverse marketing activities with the departments involved in the implementation of the Marketing plan (trade, Sales, R+D, Factory etc) to participate in the development of the brand’s prestige, increasing its value in the market; To ensure a widespread consumer knowledge of the product categories, as much quantitative as qualitative, to identify segmentation strategies, growth opportunities and insight generation for strategy development; To work with advertising agencies, to develop...
Sénégal : Dakar
2016-06-07
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